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Maslow Need and Alderfer’s ERG Theory
A Brief Comparison

To bring Maslow’s want hierarchy theory of motivation in synchronization with inquiry, Clayton Alderfer redefined it in his own terms.

 His redefined work is named as ERG theory of motivation. He recategorized Maslow’s hierarchy of wants into 3 easier and broader categories of needs:

•          Existence wants- These embrace need for basic material wants. In short, it includes AN individual’s physiological and physical safety wants.

•          Relatedness needs- These embrace the aspiration individual’s have for maintaining vital social relationships (be it with family, peers or superiors), obtaining public fame and recognition. Maslow’s social wants and external part of esteem wants fall into this category of want.

•          Growth wants- These embrace need for self-development and private growth and advancement. Maslow’s self-actualization wants and intrinsic part of esteem wants fall into this class of want.

The significance of the 3 categories of wants might vary for every individual.

Difference between Maslow Need and Alderfer’s ERG Theory

v  ERG Theory states that at a given purpose of your time, quite one want is also operational.

v  ERG Theory conjointly shows that if the fulfillment of a higher-level want is subdued, there comes a rise in want for satisfying a lower-level wants.

v  In Connection with Maslow, private remains at a specific want level till that require need is satisfied.

v  Whereas in step with ERG theory, if a higher- level want aggravates, a private might revert to extend the satisfaction of a lower- level want.

v  This is often referred to as frustration- regression facet of work unit theory. For instance- once growth want aggravates, then a private can be intended to accomplish the related want and if there are a unit problems in accomplishing related wants, then he can be intended by the existence wants. Thus, frustration/aggravation may result in regression to a lower-level want.

v  Whereas Maslow’s want hierarchy theory is rigid because it assumes that the requirements follow a particular and orderly hierarchy and unless a lower-level need is happy, a private cannot proceed to the higher-level need.

v   ERG Theory of motivation is incredibly versatile as he perceived the requirements as a variety instead of perceiving them as a hierarchy. 

v  According to Alderfer, a private will work on growth wants though his existence or related wants stay unhappy. Thus, he offers rationalization to the difficulty of “starving artist”.